international brands being corrupted; misspelt coca cola signs, child labourers wearing D&G etc. Musings on social innovation by www.twitter.com/caseymorrison
Sunday, 23 October 2011
I'm collecting examples of human irrationality..
Examples of human irrationality
- Pro golfers putt more accurately from all distances when putting for par than when putting for birdie because they fear the bogie more than they desire the birdie.
- Israeli parole boards grant parole to about 35 percent of the prisoners they see, except when they hear a case in the hour just after mealtime. In those cases, they grant parole 65 percent of the time.
- Shoppers will buy many more cans of soup if you put a sign atop the display that reads “Limit 12 per customer.
- More to come..!
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