- we way we interact with everything has changed, but the way we help people link with causes hasn't
- how we use our leisure time has moved beyond consumption
- if we use platforms and devices for social media we can now connect millions more people
In summary there is a huge audience for something we're terming social leisure. (50,000 people applied to be volunteers for the 2014 Glasgow commonwealth games and as many predicted for Le Tour in Yorkshire.)
The organisation that meets this need will win the prize. The race is on.
Ok Computer from elliottofhook
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