Below are some slides from their planning explaining how they moved from a mission of "all information for everyone" to 100,000 volunteer editors around the world, maintaining the 4th most read website on earth. This is a bottom-up, consensus-driven, multi-stakeholder model. Diverse volunteers can create fast, fluid and innovative projects that outperform the largest and best financed enterprises..
Lets be completely honest. Our current method of: context, gap analysis and strategic planning WILL NOT GET US HERE. This isn't about a communication strategy, or dissemination or viral applications. Its about how we sell a massive challenge and manage millions of separate contributions into a whole. And we cannot do that by using the same strategy tools.As the slides say: "the plan is not the point, the point is activation".
So how do we make it happen? Here's their 5 steps:
- focus on asking Qs
- make a space for it to happen
- focus on people
- model transparency
- fail fast
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