The competitive environment for social action (thoughts on Porters Model)

A lot has been said in public sector circles about the benefits of mutualisation, oursourcing to communites and new community trusts. They increase donations, volunteer numbers and general support. I'd love to see some evaluations of these, but the general case seems to be so.

This has led to two things:

1. more mutuals/trusts/voluntary deliver, and
2. a change in attitudes in our institutions about being more enabling

So with a large number of new entrants into the voluntary/ social sphere i was thinking of the competitive environment for social action, in particular Porter's Five Forces:

http://en.wikipedia.org/wiki/Porter_five_forces_analysis


Has anyone done any analysis on this?

There is definitely a change in power in Suppliers (commissioners of services) and New Entrants. There is also the increase power of Customers (clinets, volunteers potentially) who have more information about their options and about the market. There's also fierce competition within the industry as charities compete for a shrinking pot. It would be good to measure an industry (maybe a brand tracker??) beyond the anecdotal attitudes surveys and confidence surveys.