I think we underestimate the role behaviour change is going to play in our lives over the next decade or so. For all the talk of the 'nany state' we're going to see largescale interventions in subtle ways into our ways of living mostly under the banner of saving money.
Health (smoking, fatty foods, cancer, dementia) are the obvious ones, but also family and social interactions are going to be a huge part of the new 'enablign state'. so we'd all better get comfortable with talking about, and often designing processes which are focused on changing other people's behaviour.
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