For ever, for everyone. What does this mean for the National Trust inthe twenty-first century?

Here's a link to Helen Ghosh talking about "For ever, for everyone. What does this mean for the National Trust in the twenty-first century?" http://www.ncl.ac.uk/events/public-lectures/item.php?for-ever-for-everyone-what-does-this-mean-for-the-national-trust-in-the-twenty-first-century

To cut a long story short its a mix of a charity using the best tools of business building a massive following. and in the future increasingly focusing on land management and use of land (rather than built stuff).

If you fancy listening for 1 hour + questions you can find the full presentation here https://campus.recap.ncl.ac.uk/Panopto/Pages/Embed/Default.aspx?id=4d0c55bf-aaa3-4ab9-9a89-24a3d3ceb4f8&v=1, but i have ripped out three of the slides which i think are interesting.
So what can we learn from how it operates?

1. its have devolved leadership - a national organisation with local sites under the guise of 'freedom under a framework'
2. it operates on a consultancy model with client focus and accountability
3. it generates a lot of money and spends a lot forwarding its mission, above and beyond its operating costs

Its also hyper conscious to a future which will not look like the present, in a timescale which many of us don't. i wonder if we had the same view of human social change as they have of things, what we would do differently..? It also raised the question of where the organisation was in Danny Boyle's 2012 Olympic opening ceremony..? Its more trusted than the BBC and the NHS (particularly recently) but what would get it the point where its as loved as those two institutions..?

Interesting stuff on Octavia Hill the social reformer: http://en.wikipedia.org/wiki/Octavia_Hill And on classification of memberships, and audience profiling.