Saturday, 5 January 2013

Emulating Consumerist Behaviour in Community Involvement

Evaluating how the private sector is looking for consumer action could be a great way of thinking about how we incentivise prosocial behaviour and social action..

The presentation below focusses on involvement in advertising campaigns, moving from passive consumption to sharing and doing.

The language is different but could ring a lot of bells with the social sector..?

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