What can we learn from parkrun about self organising groups..?

What can we learn from parkrun about self organising groups..?


Parkrun:

1. Its essentially a franchise model so they know exactly how much it will cost: (about £6,000 including VAT). This includes all the equipment costs, the additional web and hosting costs and all the internal costs required to create the event. 
2. And they know how it will be funded. They look to the councils, NHS, and other commercial bodies to fund 50% of the start-up costs for each event. 
3. Its also quite a fixed process, so you can know your time commitment before jumping in to volunteer to set one up: "Our experience shows that we can get a new event up an running in about 6 weeks from the start of your enquiry depending on many variables. We also know that within 12 weeks of starting a parkrun, you will have over 50 volunteers to call on
4. They have a list of commercial sponsors who are aligned to the health message (addidas, locozade, pruhealth) which means its sustainable once its up and running.
5. They have 14 members of staff supporting who support this process, making it cheap, easy and deliverable.

Volunteering:
So that gets us to the point where someone wants to come forward to set one up. Why would someone do that without being paid? Well, we do things all the time without being paid (don't call it volunteering, with all that baggage..). its cool to set something up, you get the kudos and you are one of the users of the product.

Then we start to look at people's motivations for what we currently call volunteering: altruism, do-gooding, obligation. Not inspiring stuff.

So how could we make the latter more like the former? (the guardian had a good article looking at this from the Olympics motivations here and from the Third sector research centre here)

There seems to be a gulf between these two stories, one which i think its worth exploring. More structure, planning and franchising might help us get more people involved and get beyond the emotive stories good or bad..

Oh, and i think cold hard data is the way we get there..